Product Marketing

Arpita Sharma

Turning Complex Products Into Stories That Move Revenue

12+ years leading go to market strategy, positioning, and launches for B2B SaaS and consumer brands, from founding a product marketing function at zero to repositioning a $1B enterprise.

Arpita Sharma

How I work

I am a product marketer with 12+ years of experience leading go to market strategy and messaging for products people love to use. I work closest to product and sales, turning what a product does into why it matters.

I have built a product marketing function from zero at a B2B SaaS company, strategized and executed GTM for an IPO that was subscribed 3X within 3 days of launch, repositioned a stalled product by removing a language barrier no one had noticed, and turned twelve disconnected businesses into one enterprise with a single story investors could repeat in a sentence. Whatever the starting point, my job is the same: find the true story inside the product, and make sure product, sales, and customer success are telling it together.

Services

Positioning & Messaging

Turning dense product capabilities into a story that customers and sellers can repeat back, from first principles to the sales floor.

Go to Market Strategy

Planning launches end to end: research, narrative, sales enablement, and the metrics that prove it worked.

Cross Functional Leadership

Aligning product, sales, and customer success around one story, so every team ships the same message on launch day.

Product Launches

Taking products from beta to broad market with a repeatable process that holds up under a real deadline. 30+ launches and counting.

Where strategy turns into a story worth repeating

What people say

"I had the privilege of being Arpita's direct manager at Srei Infrastructure Finance Limited. She is one of the strongest go to market leaders I have worked with, pairing sharp strategy with a rare gift for storytelling that resonates with sales teams, customers, and C suite leaders alike. She owned go to market strategy for a major IPO launch and led execution across a large portfolio of financial products, consistently translating complex offerings into messaging that landed with the market. She also drove high profile brand and media campaigns that strengthened our position with earned media coverage, and led a company wide repositioning effort that required aligning C suite leaders across multiple businesses into one coherent brand story. A natural cross functional collaborator, Arpita moved easily between boardroom conversations and hands-on execution with her team. She is exactly the kind of leader who can build the strategy, tell the story, and rally every function to deliver it. I recommend her without reservation."

Somasroy Chakraborty

Former manager at Srei Infrastructure Finance, VP Corporate Communications at Bank of America

"We brought in Arpita as a consultant at Synalytix as our outbound strategy was not giving us results. She came in and fixed our positioning and messaging, and helped build our initial sales enablement pieces. She sharpened how we told our story, gave our team a clear and consistent way to communicate our value, and built the assets that gave us the confidence to sell. Her work was strategic and hands on, and it produced real results, helping us land our first few contracts across the USA and EMEA. Arpita is a genuine expert in her craft."

Aman Duggal

Founder, Synalytix

"Arpita is an incredibly talented PMM having significantly impacted the organization's understanding of our market, competition, ICPs, and real product usage. Arpita follows the data to actionable insights, deliberately free from assumptions or bias (be those her own or from within the collaboration), without losing focus on the customer. I am very impressed with her ability and drive to get her hands on previously "unavailable" data. She finds the data, does the research, performs the analysis, and informs complicated discussion, keeping all stakeholders up to speed (or on call!) to maximum effect. She's been a real asset!"

Tom McNamee

Product Manager, worked with Arpita at GaggleAMP

"I had the pleasure of managing and mentoring Arpita as the Product Marketing Manager at GaggleAMP. Arpita has excellent problem-solving skills and was eager to provide insights not only on how to improve our product but also our competitive positioning. She is strong with time management and has a knack for prioritizing tasks effectively, especially with multiple stakeholders vying for her feedback. Arpita has a naturally positive attitude and always came to team meetings with an optimistic outlook which absolutely boosted team morale, camaraderie, and motivation. During Arpita's time with the company, she consistently demonstrated a growth mindset, eagerly seeking opportunities to expand her skills and knowledge. If you are looking for a product marketing manager who is eager to grow and shine, Arpita would be a great addition to your team."

Michelle Brammer

Former manager at GaggleAMP, Director of Growth Marketing at Lingo

Let's talk about your next launch

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